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In This Article
Yearly, Zillow releases its checklist of the high U.S. housing markets for 2025 primarily based on projected house worth development, job tendencies, and purchaser competitors. For conventional actual property buyers, these cities may appear to be gold mines. However for short-term rental (STR) buyers, the questions are completely completely different:
Are STRs authorized and sustainable in these cities?
Will demand maintain sturdy regardless of regulation dangers?
Are you able to really generate optimistic money movement, or will house costs eat your earnings?
Lots of Zillow’s picks aren’t trip rental sizzling spots—they’re rising, high-demand residential markets the place rules, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?
How Zillow Selected These Markets
Zillow’s 2025 hottest markets had been ranked primarily based on:
House worth development: Projected appreciation for 2025
Proprietor-occupied family development: Extra everlasting residents transferring in
Job development vs. new development: Demand for housing outpacing new builds
Pace of house gross sales: Markets the place properties promote the quickest
These elements sign sturdy house appreciation and purchaser demand, which is superb for home flippers or long-term landlords.
Nonetheless, STRs’ success depends on completely various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025) to develop our rating system and evaluate it to different markets.
I check with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation info and offers my overview of how strict its rules could also be in contrast to these of different markets.
Mild = STR-friendly: A easy allow is the best regulation.
Reasonable = Proceed with warning: You are able to do STRs, however it turns into tougher with cap limits, permits, and restrictions, and it may change at any second.
Heavy = Robust opposition to STRs: Increased charges and extra necessities to be allowed to function.
With out any additional ado, right here’s a breakdown of Zillow’s high 10 markets and their viability as STRs.
Buffalo, NY
Market efficiency metrics:
AirDNA rating: 41/100 (Low)
Annual income (AR): $29,500 (+11% YOY)
Common day by day charge (ADR): $186.5
Occupancy charge: 51%
RevPAR: $99 (+10% YOY)
Lively listings: 1,273 (+5% YOY)
Zillow median house worth: $224,133 (+5.5% YOY)
Yield: 14.3%
Regulation overview: Reasonable
Professionals:
Potential fallback plan: May work as a long-term rental if STR fails.
Vacationer demand: Proximity to Niagara Falls offers some demand.
Affordability: House costs are affordable, with a stable yield of 14.3%.
Cons:
Seasonality: Possible impacted by colder months, lowering occupancy.
Regulatory hurdles: Allow necessities and registration add friction for buyers.
Booming market: As one in all Zillow’s high markets, competitors is rising.
Ultimate verdict: C+
Buffalo presents reasonable STR potential as a result of its affordable house costs and yield, however regulatory constraints and seasonality dangers maintain it again. It might work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or faculty renters.
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Indianapolis, IN
Market efficiency metrics:
AirDNA market rating: 83/100 (Good)
Annual income (AR): $28.7K (+12% YOY)
Occupancy charge: 48% (+1% YOY)
Common day by day charge (ADR): $200.57 (+11% YOY)
RevPAR: $98.58 (+13% YOY)
Lively listings: 4,026 (+22% YOY)
Zillow median house worth: $222,887 (+3.6% YOY)
Regulation overview:Excessive
Professionals:
Excessive investability AirDNA rating (77): Robust market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow house worth information to the typical earnings of full-time short-term leases on Airbnb and Vrbo.
Income development (92): One of many highest-growing income markets. We calculate this by trying on the change in year-over-year RevPAR for properties that acquired bookings in each intervals.
ADR enhance (+11% YOY): Every day charges are rising, suggesting extra substantial host pricing energy.
Cons:
Oversaturation danger: Listings grew 22% YOY, that means competitors may outpace demand.
Tourism drawbacks: No standout vacationer points of interest that drive year-round demand until you’re a race automobile fanatic.
Ultimate verdict: C-
Indianapolis has sturdy funding fundamentals and income development, however sturdy itemizing development and weak tourism attraction make STRs a high-risk play. The market may change into oversaturated, making occupancy and pricing risky. This market is greatest fitted to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.
Windfall, RI
Market efficiency metrics:
AirDNA market rating: 21/100 (Weak)
Annual income (AR): $47.4K (+5% YOY)
Occupancy charge: 59%
Common day by day charge (ADR): $314.50 (-1% YOY)
RevPAR: $189.69 (+3% YOY)
Lively listings: 2,016 (+4% YOY)
Zillow median house worth: $403,947 (+6.3% YOY)
Regulation overview: Excessive restrictions and zoning limitations
Regulation overview: Reasonable to excessive
Professionals:
Excessive income potential: One of many highest ADRs on this rating ($314.50) and stable annual income ($47.4K).
Rising rental demand: Occupancy charges are larger than many different cities on this checklist.
Cons:
Excessive house costs: The median house worth of $403K makes producing sturdy STR money movement troublesome.
Regulatory boundaries: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
Seasonality and competitors: Demand fluctuates outdoors of summer time and educational seasons, making year-round bookings inconsistent.
Ultimate verdict: D+
Windfall gives sturdy income potential for the best property kind, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Buyers would want a waterfront or luxurious itemizing in a first-rate location to make STRs viable right here. For many, the boundaries to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on faculty college students, professors, or company vacationers could also be a greater choice on this space.
Hartford, CT
Market efficiency metrics:
AirDNA market rating: 90/100 (Robust)
Annual income (AR): $26.5K (+10% YOY)
Occupancy charge: 55% (+6% YOY)
Common day by day charge (ADR): $166.64 (+3% YOY)
RevPAR: $93.76 (+9% YOY)
Lively listings: 939 (+17% YOY)
Zillow median house worth: $179,170 (+8.2% YOY)
Yield: 14.7% (Good)
Regulation overview: Excessive
Professionals:
Excessive AirDNA market rating (90): Signifies sturdy demand, income development, and funding potential.
Low house costs: In comparison with different STR markets, resulting in stable money movement potential.
Annual income: For a low-cost market, it checks out, and the 14.7% yield is a robust return on funding.
Cons:
Listings enhance: At 17% yr over yr, this might sign oversaturation within the close to future.
Regulatory tightening: STRs will change into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.
Ultimate Verdict: C+
Hartford gives respectable STR money movement, sturdy appreciation potential, and a rising rental market, however incoming rules may make it extra expensive and difficult to function legally. Buyers should be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.
Given the rising competitors and the potential for extra restrictions, buyers ought to fastidiously weigh long-term STR viability earlier than getting into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure choice on this market.
Philadelphia, PA
Market efficiency metrics:
AirDNA market rating: 70/100 (Reasonable)
Annual income (AR): $28.6K (+15% YOY)
Occupancy charge: 54% (+6% YOY)
Common day by day charge (ADR): $172.70 (+9% YOY)
RevPAR: $95.29 (+16% YOY)
Lively listings: 6,747 (+3% YOY)
Zillow median house worth: $218,590 (+3.9% YOY)
Yield: 13.2% (First rate)
Regulation overview:Reasonable to excessive
Professionals:
Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and vital occasions.
Robust income development: Annual income is up 15% yearly, and RevPAR is growing by 16%.
Cons:
6,747 energetic listings: Up 3% YOY, making it more durable for brand new hosts to face out.
Difficult allow course of: A number of licenses and zoning approvals.
Ultimate Verdict: C+
Philadelphia’s short-term rental market gives sturdy income potential however comes with heavy competitors, strict rules, and tax burdens. Distinctive, high-end, and experience-driven properties have the most effective probability of success, whereas common listings wrestle to face out.
Buyers Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of rules add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market efficiency metrics:
AirDNA market rating: 71/100 (Reasonable)
Annual income (AR): $29K (+7% YOY)
Occupancy charge: 54% (+5% YOY)
Common day by day charge (ADR): $176.81 (+2% YOY)
RevPAR: $98.10 (+7% YOY)
Lively listings: 3,325 (-9% YOY)
Zillow median house worth: $173,661 (+2.4% YOY)
Yield: 16.8% (Among the best)
Regulation overview: Reasonable
Professionals:
Excessive STR yields: These are at 16.8%, due to inexpensive house costs and substantial rental earnings.
Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new rules take impact.
Cons:
New rules: May sluggish STR funding, notably for non-owner-occupied properties.
Two-night minimal keep requirement: This might restrict flexibility and scale back bookings from one-night enterprise vacationers in some areas.
Ultimate Verdict: B-
St. Louis has been a top-tier money movement marketplace for STR buyers, with low house costs, excessive rental yields, and regular demand. Nonetheless, new rules may make it more durable for buyers to enter and function profitably in the long term.
St. Louis stays the most effective markets for STR money movement. Nonetheless, buyers ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines may nonetheless see sturdy returns, however non-owner-occupied STRs will face growing restrictions.
Charlotte, NC
Market efficiency metrics:
AirDNA market rating: 92/100 (Robust)
Annual income (AR): $32.1K (+14% YOY)
Occupancy charge: 55% (+10% YOY)
Common day by day charge (ADR): $195.07 (+5% YOY)
RevPAR: $109.82 (+15% YOY)
Lively listings: 4,625 (+2% YOY)
Zillow median house worth: $393,531 (+0.9% YOY)
Yield: 8% (Low)
Regulation overview: Reasonable to excessive
Professionals:
Excessive income development: Annual income is up 14% YoY, and RevPAR is rising by 15%.
Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.
Cons:
House costs: Producing sturdy STR money movement is difficult.
Low yield (8%): Buyers might wrestle to interrupt even, particularly with mortgage prices.
Ultimate Verdict: B-
Charlotte gives rising STR income development and robust demand, however excessive house costs and low yield make it troublesome for many buyers to realize sturdy money movement. The market favors luxurious, high-end STRs with distinctive facilities, whereas customary listings might wrestle with profitability.
For buyers contemplating Charlotte, make sure you consider taxes, zoning restrictions, and residential costs earlier than getting into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations might present a extra secure different on this rising metropolis.
Kansas Metropolis, MO
Market efficiency metrics:
AirDNA market rating: 98/100 (Glorious)
Annual income (AR): $35.9K (+20% YOY)
Occupancy charge: 57% (+9% YOY)
Common day by day charge (ADR): $206.41 (+11% YOY)
RevPAR: $120.25 (+20% YOY)
Lively listings: 2,668 (-5% YOY)
Zillow median house worth: $236,159 (+3.1% YOY)
Yield: 15.3% (Robust)
Regulation overview:Reasonable
Professionals:
Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can also be growing 20%—one of many strongest development charges on this checklist.
Demand growing: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
Constant tourism: Robust native sports activities, music, and meals scene.
Cons:
Kansas Metropolis is growing STR oversight, and rules might tighten additional.
Zoning legal guidelines: Significantly in residential areas with STR limitations.
Ultimate Verdict: B
Kansas Metropolis stays one of many strongest STR markets on this checklist. It’s inexpensive, has excessive income potential, and has a robust yield. The mixture of rising occupancy, sturdy income development, and declining energetic listings makes it a beautiful funding selection.
Nonetheless, potential regulatory shifts and growing metropolis oversight imply buyers should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the best property in a positive zoning space may see substantial long-term success, however new buyers ought to fastidiously consider neighborhood rules earlier than shopping for.
Richmond, VA
Market efficiency metrics:
AirDNA market rating: 89/100 (Robust)
Annual income (AR): $29.3K (+9% YOY)
Occupancy charge: 57% (+5% YOY)
Common day by day charge (ADR): $173.70 (+3% YOY)
RevPAR: $100.32 (+8% YOY)
Lively listings: 1,579 (+7% YOY)
Zillow median house worth: $355,189 (+3.8% YOY)
Yield: 8% (Low)
Regulation overview: Reasonable
Professionals:
Robust STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.
Cons
House costs: Limiting money movement potential and making it troublesome to realize sturdy ROI.
Low yield (8%): Most buyers will wrestle to realize sturdy short-term returns.
Strict owner-occupied guidelines:In residential zones, it’s powerful for full-time buyers to function STRs.
Ultimate Verdict: C+
Richmond gives sturdy rental demand, secure occupancy, and rising income, however low money movement, strict zoning legal guidelines, and excessive allow prices make STR investing troublesome.
STRs solely make sense for owner-occupied hosts or buyers focusing on nonresidential zones, the place there may be extra flexibility. As a result of zoning restrictions on multifamily buildings, Richmond is a tricky market to develop in for these seeking to scale STRs.
General, Richmond is healthier fitted to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant employees slightly than short-term trip leases. Buyers ought to fastidiously consider compliance prices earlier than getting into this market.
Salt Lake Metropolis, UT
Market efficiency metrics:
AirDNA market rating: 31/100 (Weak)
Annual income (AR): $36K (+3% YOY)
Occupancy charge: 61% (+1% YOY)
Common day by day charge (ADR): $205.03 (+1% YOY)
RevPAR: $119.57 (+2% YOY)
Lively listings: 4,740 (+4% YOY)
Zillow median house worth: $559,027 (+2.7% YOY)
Yield: 6% (Low)
Regulation overview:Excessive
Professionals:
Robust occupancy charge (61%): Demand exists, notably from out of doors tourism and ski season guests.
ADR is excessive: Serving to enhance general income potential.
Cons:
House costs: A median worth of $559,027 makes it troublesome to realize optimistic money movement.
STRs are solely allowed in business and mixed-use zones, considerably limiting out there stock for STR buyers.
Ultimate Verdict: D+
Salt Lake Metropolis’s short-term rental market is among the riskiest on this checklist as a result of zoning restrictions, excessive house costs, and the looming risk of a statewide ban on STRs. Whereas occupancy charges and day by day income are respectable, boundaries to entry are steep, and authorized dangers may make STR investments unsustainable in the long term.
Ultimate Rating of Zillow’s STR Markets for 2025
Kansas Metropolis, MO: B
St. Louis, MO: B-
Charlotte, NC: B-
Buffalo, NY: C+
Philadelphia, PA: C+
Hartford, CT: C+
Richmond, VA: C+
Indianapolis, IN: C-
Windfall, RI: D+
Salt Lake Metropolis, UT: D+
Ought to You Spend money on These STR Markets?
In case you’re new to STRs, I don’t suggest investing in any of those cities until:
You totally perceive native STR rules and may navigate permits.
You purchase an unrestricted property that isn’t susceptible to future bans.
You recognize the market effectively and have a backup LTR plan.
I at all times desire correct trip rental locations over cities like these. However in order for you an exit technique, excessive LTR demand and appreciation could be sturdy outs.
Ultimate Ideas
Laws matter greater than income potential. STR-friendly trip cities are likely to beat oversaturated metro markets. Select correctly.
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Garrett Brown
Brief-Time period Rental Knowledgeable & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
