A Recap of Actual Property’s Legendary Studying and Networking Convention
Focus was the driving pressure behind this 12 months’s Keller Williams Household Reunion. Attendees descended on the Mandalay Bay Conference Heart in Las Vegas powered up and able to optimize their time studying from essentially the most profitable brokers, leaders, specialists, and coaches in actual property. FR25 delivered – after which some.
In 2020, Las Vegas formally modified its slogan to “What Occurs in Vegas, Solely Occurs Right here.” That’s true for Household Reunion, too. Whereas this 12 months was the primary FR for a lot of, others have made it a recurring, non-negotiable funding of their skilled improvement. The mix of latest and acquainted faces makes for a continuing stream of dynamic discussions and high-energy relationship-building that solely occurs in particular person.
However those that couldn’t make it IRL weren’t ignored of the educational. The FR25 Digital Expertise supplied a curated livestream of choose periods all through the week. And whereas this 12 months’s occasion is behind us, there’s nonetheless a approach to catch content material you’ll have missed or wish to revisit. FR25 Unlocked presents free entry to highlights, key insights, and skilled discussions, together with Gary Keller’s Imaginative and prescient Speech and 10 BOLD Truths, The ONE Factor With Jay Papasan, rapid-fire teaching periods with Cody Gibson, Mega Agent panels, and a lot extra.
Bookmark FR25 Unlocked, then learn on for unique protection of Jamie Kern Lima’s keynote, session takeaways, and a recap of actual property’s now-legendary studying and networking convention.
Well being, Wealth, and Mindset: Large-Image Considering at CEO Summit
On Monday, the sold-out CEO Summit set the stage for the week forward. The occasion opened with Gary Keller, Jay Papasan, and Jason Abrams discussing the significance of getting clear in your objective – and purposefully feeding your mind.
What adopted was simply that. 5 exceptional keynote audio system – advertising guru Jay Baer, Dr. Robyne Hanley-Dafoe, KW’s personal Julia Lashay Israel, Stanford professor Chip Heath, and YouTube skilled Sean Cannell – lined big-picture subjects from organizational conduct and video advertising to variety, model differentiation, and resilience. Charlotte Savoy, working principal and agent with the KW® Collective, was attending her 18th Household Reunion. She described CEO Summit as the proper springboard for FR. “We’re not really speaking about actual property,” Charlotte defined. “We’re speaking about well being and wealth and mindset. The audio system that they convey into that room are a sport changer – and a terrific begin to the week.”
Sales space-Busting Activations: An Interactive Exhibit Corridor
The Exhibit Corridor got here alive when the doorways opened for the official FR25 Welcome Occasion on Monday night. Along with LABS reside demos and bite-size academic periods on the KWU Amphitheater, the corridor was host to vendor cubicles, a prize-filled scavenger hunt, and professional-grade selfie studios. Those that dropped by the KW Listening Lounge may hear how KW has modified lives and share their very own tales, whereas the Crimson Label retailer was the place to top off on unique FR25 merch. Sponsored pop-up espresso bars and mini-markets stationed all through the corridor made it simple to gas up and never miss a second.
Whereas networking occasions stored the get together going after hours, our cash was on an early bedtime to be prepared and rested for Opening Ceremonies and Gary’s Imaginative and prescient Speech on Tuesday morning.
The State of the Trade: Gary Keller’s 2025 Actual Property Trade Forecast
Paired with the opening ceremonies that acknowledge the 55+ areas that make up Keller Williams Worldwide, Gary’s Imaginative and prescient Speech is likely one of the most anticipated periods at FR. In his signature no-nonsense fashion, Gary covers the forces that drive U.S. and Canadian actual property markets, historic tendencies, and the present financial components which have the largest affect on actual property gross sales and homeownership. New this 12 months, Gary additionally touched on financial dangers, together with unpredictable federal coverage, pure disasters, and worldwide conflicts, together with tendencies within the switch of generational wealth.
In relation to residential actual property, Gary reported that house gross sales within the U.S. are at a 29-year low. Whereas that’s a contemporary flooring, he defined there’s nonetheless loads of alternative for these ready to get their unfair share. People and households who’ve to purchase or promote because of life occasions will nonetheless get into the market. And with rates of interest on the rise once more, those that have been ready for decrease charges are beginning to shift their pondering. In response to the NAR 2024 Profile of House Patrons and Sellers, 86% of consumers use an actual property agent and 81% of sellers work with the primary agent they discuss to. Which means if you happen to’re an agent, proactive lead technology gives you a significant benefit, particularly when paired with ongoing communication to your sphere.
No matter circumstances deliver, Gary mentioned you’ll be able to present the best worth to your shoppers by serving to them perceive the components that have an effect on actual property, and educating them on the advantages of homeownership. Staying knowledgeable and updated on market situations makes you an asset to your sphere – and you can begin with Gary’s Imaginative and prescient Speech slide deck.
Household Serving to Household: A Concentrate on Caring, Sharing, and Giving
KW Cares® was a function all through FR this 12 months. Between floods in North Carolina and wildfires in Los Angeles, KW Cares® has been working in excessive gear to distribute each financial and in-kind donations to market facilities and particular person KW® associates – and the necessity is ongoing. The non-profit is sustained by the KW household itself: Associates who give with each transaction are the first supply of the funding that allows the group to make a right away and significant affect, when and the place help is required.
At Inspirational Morning, KW legend Mo Anderson and Chief Management Officer Mark Willis talked with KW® leaders Mark Brenneman, Kent Temple, and Carrie Herman about their expertise organizing aid efforts by their KW® market facilities within the Carolinas. The trio relayed how an emergency provide of mills from KW Cares®, which arrived on the scene earlier than FEMA, helped save lives when energy and water have been lower off to the area. As Mark Brenneman mentioned, “KW Cares will likely be our legacy. It permits us to deal with our folks, which then permits our folks to deal with their households and the neighborhood.”
Following FR, KW Cares® shared the annual award winners for transactional giving by each area and market heart, and introduced the launch of the 2025 contest for the coveted crystal truck.
The FR25 Cell Expertise: Agenda-Planning Made Straightforward
With a whole lot of periods throughout 5 days, plus networking occasions and neighborhood mixers, it’s not exhausting to pack an FR agenda from early morning to properly previous sunset.
This 12 months, the FR25 cell expertise proved a useful improve, making it simple to discover periods and plan every day. Accessible to each KW® associates and visitor attendees, the app allowed customers to kind periods by viewers, session sort, subject, and greater than 500 (!) audio system and panelists. Whereas conference facilities might be overwhelming, the in-app maps and cell notifications helped attendees discover their means and keep on prime of upcoming occasions. And bonus factors go to KW’s tech group. The FR25 cell expertise was constructed in-house and was accessible proper inside KW Command.
An Unstoppable Keynote Speaker: Jamie Kern Lima
“Had I given up, I might’ve doubted myself out of my very own future.”
These have been the phrases of entrepreneur and best-selling writer Jamie Kern Lima. As she defined throughout her keynote, Jamie spent eight years growing IT Cosmetics, going through round the clock work hours, weight discrimination, and innumerable rejections from traders and retailers. However Jamie couldn’t shake the sense that she was destined to deliver her merchandise to girls who wanted them.
It was a mixture of imaginative and prescient and an inside figuring out that helped her preserve going – and her conviction paid off. Jamie constructed the largest magnificence model in QVC historical past and bought IT Cosmetics to L’Oréal for $1.2B in money in 2016. Within the course of, she turned the primary feminine CEO of a L’Oréal model within the firm’s historical past, and landed on the Forbes record of America’s Richest Self-Made Girls. Since then, she’s written two best-selling books, Consider IT and Worthy, funded management coaching in prisons and shelters, and donated greater than $40 million in merchandise and funds to assist girls face the consequences of most cancers with confidence. However first, she needed to take care of rejection and her personal self-doubt.
Throughout her Thursday morning discuss, Jamie shared that she grew up in the actual property trade; her mother and stepdad owned an unbiased escrow firm. Watching her mother and father press on by the market’s highs and lows, she realized what it appears to be like like to carry onto self-belief when occasions are powerful.
As Jamie walked the viewers by an interactive train, she led with the query, “What’s a technique self-doubt has already value you in your life and enterprise?” She requested viewers members to contemplate what affect self-doubt could have on their profession 5 and 15 years from now, and what it would value them if nothing adjustments. Because the viewers took time to mirror, the affect of Jamie’s query was palpable – and tears began to roll.
In relation to working by powerful occasions, Jamie mentioned she believes self-doubt is extra detrimental than the state of an trade or an economic system. That’s as a result of our sense of self-worth turns into our ceiling, and we will doubt ourselves out of our future. To construct IT Cosmetics, Jamie mentioned the one most essential factor she did was to make the choice to belief herself – and she or he left the viewers with one remaining query: What’s a technique you’re going to cease doubting the ability that’s in you?
Household Reunion: A Legendary Studying and Networking Occasion
On the prime of her keynote, Jamie Kern Lima welcomed the viewers with an enormous smile and shouted, “Your Household Reunion is famous!”
Whereas we already knew FR was completely different, we realized how our tradition makes a distinction past our personal KW household. Jamie went on to elucidate that she and FR24 keynote speaker Mel Robbins have been pals for years. When Mel left the primary stage final 12 months following a presentation that introduced the home down, she known as Jamie to inform her she’d by no means been to an occasion fairly like Household Reunion. Relatively than feeling depleted from giving her all to her keynote, Mel advised Jamie she left FR crammed up with vitality and enthusiasm from the viewers.
Jamie advised us she turns down 99% of the talking requests that come her means. However because of KW’s distinctive tradition, she was on board to share her data – and her figuring out. That’s a lesson price taking house.
Don’t miss the following legendary Household Reunion, Feb. 21-24, 2026, in Atlanta, Georgia.
