York IE, a vertically built-in strategic progress and funding agency, right this moment introduced the hiring of Michael Schumann as Director, Go-to-Market (GTM) Technique and Income Operations. This rent displays York IE’s continued funding in serving to startups construct sturdy income engines by means of its hands-on advisory providers.
Schumann brings over 15 years of expertise main and operationalizing high-growth income groups, with a specialty in supporting early- and growth-stage B2B SaaS corporations. All through his profession, Michael has labored throughout the GTM spectrum – from constructing RevOps infrastructure and pipeline technique to aligning gross sales, advertising and marketing, and buyer success groups for predictable, scalable progress.
“Michael has a confirmed observe file of serving to corporations transfer from go-to-market chaos to income readability,” stated Mike Veilleux, Managing Director, Advisory at York IE. “His potential to know each the high-level technique and the operational element makes him an ideal match for our mission of supporting startups in constructing extra resilient and scalable companies.”
Previous to becoming a member of York IE, Schumann held key GTM and RevOps management roles at corporations together with Salsify, Cumulus Digital System and LoJack, the place he helped streamline operations, drive cross-functional alignment, and construct the methods that energy constant income progress. He’s additionally the founding father of Concivi Development, which can stay his major automobile for fractional CRO engagements. Schumann not too long ago helped York IE portfolio firm, PeakMetrics, obtain its formidable gross sales milestones.
York IE’s GTM and RevOps providers are constructed to satisfy startups at any stage of their income journey. Irrespective of the place an organization is – early traction, scaling mode, or making ready for acquisition – York IE helps align purchaser journeys with gross sales motions, optimize CRM workflows, enhance pipeline visibility, and create built-in dashboards and forecasting fashions.
In his new function, Schumann will assist York IE advisory shoppers develop and execute go-to-market methods whereas implementing the operational infrastructure crucial for long-term success.
“Whether or not you’re going from 0 to 1, $10 to $50, or aiming for $100 million, the important thing to sustainable progress is aligning your folks, processes, knowledge, and expertise,” stated Schumann. “York IE not solely helps rising GTM groups convey that alignment collectively, but in addition has the execution muscle to show technique into actuality. That’s what makes this chance so thrilling.”
With Schumann’s addition, York IE additional strengthens its dedication to offering hands-on, operator-led advisory providers that allow tech corporations to develop smarter.
Study extra at: https://york.ie/go-to-market-strategy-and-revenue-operations
