Earlier this week I flew from my house in Florida to attend The Microcap Convention in Atlantic Metropolis, which I’m coming back from as we speak.
As I boarded the flight, I used to be enthusiastic about Monday’s $1 trillion market meltdown and the way the massive AI corporations weren’t the one ones who had been hit exhausting by the information that China had developed a extra environment friendly AI.
In a single day, power corporations misplaced over $40 billion in worth as buyers rushed to promote their shares of power shares.
Corporations targeted on nuclear power had been hit particularly exhausting. Constellation Power, the most important U.S. producer of nuclear energy, dropped 19% on Monday.
And I perceive why.
When buyers heard the information about China’s DeepSeek-R1, they nervous that these power corporations would lose cash as a result of AI wouldn’t want as a lot energy to run.
In any case, what’s the purpose in constructing out a nuclear power infrastructure within the U.S. if we don’t want all that energy?
However as I sat in my seat watching wave after wave of passengers board the flight after me, it occurred to me that these buyers might need made a mistake by promoting so rapidly.
I imagine they may have ignored one thing necessary: a precept referred to as the Jevons Paradox.
My packed flight was proof that this paradox remains to be in play.
Right here’s what I imply…
The Jevons Paradox
This concept of the Jevons Paradox comes from the British economist William Stanley Jevons again in 1865.
It means that when one thing turns into extra environment friendly and makes use of much less sources, folks usually find yourself utilizing extra of it, not much less.
Jevons first seen this sample with steam engines and coal.
When extra environment friendly steam engines had been invented that used much less coal, coal use didn’t go down.
As an alternative, it went up.
This occurred as a result of the extra environment friendly engines had been so helpful that individuals began utilizing them in all places.
I remembered this concept as I sat on the tarmac on Tuesday ready for my packed flight to take off.
As a result of the airline business is a transparent instance of the Jevons Paradox occurring as we speak.
Per the IPCC, between 1960 and 2016, the per-seat gasoline effectivity of jet airliners tripled or quadrupled, lowering the price of flying by over 60%.

Supply: Marc Lacoste – from Fig. 2 of D.S.Lee
However regardless of these important enhancements in gasoline effectivity, general gasoline consumption really elevated throughout that point as a result of speedy progress in air journey demand.
Mixed with inhabitants progress and rising incomes, the elevated affordability of flying drove a 50-fold improve in international annual air journey…
From 0.14 trillion passenger-kilometers in 1960 to almost 7 trillion by 2016.
That is much like the paradox that Jevons noticed again in 1865.
However as a substitute of steam engines and coal, this time enhancements in aviation effectivity have paradoxically led to better general useful resource consumption because of elevated demand.
So right here’s the excellent news in the event you’re nonetheless shellshocked from the occasions of this week…
The identical factor may occur with AI.
Right here’s My Take
Once more, I perceive why buyers acquired out of AI and power shares on Monday.
When DeepSeek got here out with a quick, environment friendly AI mannequin that was apparently skilled for under round $6 million, it upended everybody’s concept of what it takes to construct and run an AI.
However dig slightly deeper, and the story turns into clearer.
To scale an AI mannequin, you practice the mannequin, you then use it to generate knowledge. Then you definately practice that mannequin on the brand new knowledge and use it to generate extra knowledge. And so forth.
That’s how these Al fashions preserve getting higher and higher.
However evidently DeepSeek was capable of “hack” this regular manner of scaling by having a greater mannequin generate the information for them.
That manner they had been capable of make a mannequin corresponding to OpenAI o1 at a fraction of the fee.
To be clear, I’m simplifying the coaching course of. However that’s basically what appears to have occurred right here.
And that’s why I imagine a “Manhattan Challenge” for AI is extra obligatory now than ever.
We have to construct an infrastructure within the U.S. that’s able to dealing with speedy progress on this sector.
As a result of the Jevons paradox tells us that with cheaper AI changing into accessible, we must always see an improve in its use.
Monetary consultants at Morgan Stanley agree, saying that as AI turns into cheaper to function, its use will seemingly improve dramatically.
And as extra companies and researchers begin growing and utilizing AI expertise, it may really result in extra power use general, not much less.
That’s nice information for power corporations… and their buyers.
Greatest needs,