The idea of good housing is revolutionising the true property business, providing millennials and Gen-Z, a extra versatile, technology-driven, and accessible method to homeownership.
In contrast to the normal set-up, this mannequin utilises expertise to simplify buying, financing, and managing houses, making property possession extra possible for a brand new era.
One startup on the forefront of this motion is Libeen, co-founded by José Manuel Cartes and Sofía Iturbe. Their mission is to redefine homeownership, making it extra accessible and aligned with the wants of recent consumers.
As a part of our “What’s in a Identify” sequence, Cartes and Iturbe share the story behind their firm’s identify and what it represents.
The story behind Libeen
When requested concerning the inspiration for the identify, Iturbe explains that they wished one thing fashionable, aspirational, and distinctive. “We wanted a reputation that mirrored a brand new way of life and proudly owning,” she says. “Libeen comes from a fusion of ‘Stay’ + ‘Been,’ symbolising residing as we speak whereas constructing for tomorrow.”
Cartes provides that the identify displays their firm’s philosophy: “It’s about freedom, good monetary selections, and breaking away from outdated housing fashions. We would like individuals to see homeownership not as a inflexible, lifelong dedication however as a extra versatile and accessible expertise.”
The naming journey
Discovering the right identify took time. “It was a course of that lasted a number of months,” Cartes admits. “We brainstormed, examined totally different concepts, and checked for area and trademark availability. We wished one thing world, memorable, and aligned with our imaginative and prescient.”
Having stated that, the staff understood that the identify needed to resonate with each native and worldwide audiences and be simple to recognise throughout totally different languages and cultures.
Navigating the digital presence
In as we speak’s digital world, securing a powerful on-line presence is essential for any startup.
For Libeen, area identify availability performed a big function within the decision-making course of.
“Having Libeen.com from day one was important,” says Cartes. “It helped set up credibility and made it simpler for purchasers to search out us on-line.”
Trademarking and model safety
Like all rising model, Libeen confronted challenges in securing logos throughout totally different markets. “It took effort, however we prioritized authorized safety early on,” says Iturbe.
This made positive the model was safeguarded from the beginning, enabling a powerful basis for future growth.
Will the identify evolve?
As Libeen continues to develop, the founders stay assured of their model id.
“Our imaginative and prescient is daring,” Cartes says. “Whereas the Libeen identify will keep, we might discover sub-brands or extensions as we broaden into new markets and providers.”
Does a reputation outline a startup’s success?
Whereas an excellent identify alone doesn’t assure success, the founding duo believes it performs an important function in branding.
“A reputation ought to be memorable, scalable, and aligned with the model’s imaginative and prescient,” says Cartes. “Libeen stands out in the true property area as a result of it alerts innovation.”
