The shift from bodily to digital funds has created an enormous divide within the U.S. financial system – whereas customers routinely faucet their telephones to purchase espresso, dealerships promoting $50,000 automobiles nonetheless wait days for wire transfers to clear or watch clients stroll out to retrieve cashier’s checks. This friction in high-ticket transactions prices retailers billions in misplaced gross sales and processing charges yearly, with auto sellers alone paying as much as 3% on card transactions whereas going through chargebacks that may wipe out total revenue margins. Clerq bridges this hole with an account-to-account funds platform particularly engineered for high-ticket retailers, enabling immediate financial institution transfers that mix the comfort of Venmo with the safety and economics required for 5 and six-figure purchases. The platform has already achieved 6x income development over the previous yr whereas processing tons of of tens of millions of {dollars} for Fortune 500 retailers and main dealership teams together with Friedkin Automotive. By chopping fee charges by 75% in comparison with playing cards whereas eliminating the days-long settlement delays of conventional ACH, Clerq is positioned to change into a dominant participant within the $3T in annual high-ticket fee quantity throughout automotive, powersports, and gear verticals.
AlleyWatch sat down with Clerq Co-CEO and Cofounder Ben Markowitz to study extra concerning the enterprise, the corporate’s strategic enlargement plans, current $12M funding spherical that brings the full funding raised to $21M, and far, far more…
Who had been your traders and the way a lot did you increase?
Clerq raised a $12M Collection A spherical led by 645 Ventures, with participation from present traders FirstMark Capital, Fika Ventures, Commerce Ventures, and Sprint Fund. The Collection A additionally included new strategic participation from Friedkin and Yossi Levi, founding father of Automobile Dealership Man. Clerq has raised $21 million since inception.
Inform us concerning the services or products that Clerq affords.
Clerq is an account-to-account funds platform for high-ticket retailers.
What impressed the beginning of Clerq?
Truett Dwyer (cofounder) and I had been traders in Fintech and Funds previous to beginning Clerq and noticed how card-first incumbents weren’t assembly the wants of high-ticket, margin-sensitive companies. The dimensions and seemingly intractable nature of this drawback impressed us to begin Clerq.
How is Clerq totally different?
Clerq is purpose-built to satisfy the wants of its goal retailers, beginning with auto, powersports, and gear (and extra lately residence & workplace and personal journey). Our core funds product and threat administration are tailor-made to those high-ticket industries.
Clerq has additionally targeted on constructing out vertical-specific integrations and workflows, in contrast to most horizontal fee processors.
What market does Clerq goal and the way large is it?
Clerq began with the $1T+ U.S. auto vertical, the place it’s already powering funds for a number of of probably the most acknowledged manufacturers within the trade. With confirmed traction, the corporate has expanded into high-growth adjacencies together with, however not restricted to, powersports, residence & workplace, and personal journey. In whole, the high-ticket verticals we give attention to symbolize $3T+ of fee quantity.
What’s what you are promoting mannequin?
We primarily cost a percentage-based price on processed quantity.
How are you getting ready for a possible financial slowdown?
Given the large secular development alternative that now we have in entrance of us and our robust capital place, we’re primarily targeted on capturing market share. We’re not targeted on macro enterprise cycles proper now.
What was the funding course of like?
We had been excited to satisfy 645 Ventures by means of considered one of our present traders. We love how free-thinking they’re and the way supportive they’re of their portfolio firms.
What are the most important challenges that you simply confronted whereas elevating capital?
Regardless of having essential potential areas the place AI may supercharge our enterprise, we didn’t overemphasize AI in our story that we shared with traders. Some traders are primarily targeted on AI publicity now, so it required filtering our potential investor set accordingly.

What elements about what you are promoting led your traders to jot down the verify?
From Nnamdi Okike @ 645 Ventures – “At 645, we spend money on founders who’ve purity of motivation and deep insights into their clients and markets. Whereas many firms goal to introduce new fee strategies into present industries, usually unsuccessfully, Truett and Ben developed a deep understanding of the fee challenges of automotive dealerships and developed a product that has been a game-changer for each sellers and their finish clients. We’re excited to companion with them as they scale this platform throughout the automotive trade and into new industries, driving significant account share and creating important worth for his or her clients.”
What are the milestones you propose to attain within the subsequent six months?
We’ve signed a number of, giant enterprise contracts in our core verticals. We’re targeted on rolling these out and persevering with to seize market share.
The place do you see the corporate going now over the close to time period?
We see Clerq turning into the dominant various funds platform in auto and powersports and increasing into extra verticals.
What’s your favourite fall vacation spot in and across the metropolis?
The Hudson Valley is gorgeous within the fall. Taking Amtrak up the Hudson is by far the nicest practice journey in New York!
