It’s some of the basic questions training firms face: How do they know who has probably the most affect over whether or not to purchase their merchandise?

EdWeek Market Temporary just lately took an in-depth look in a particular report on the roles that 4 key decision-makers in class methods, or “personas,” play in buying selections: high educational officers; district know-how officers; superintendents; and college principals.

On this video, EdWeek Market Temporary Managing Editor Sean Cavanagh touches on some key findings from the analysis.

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